Simon Vallejo
Simon Vallejo is a commercial director and founder of Fine Light Entertainment, creating cinematic work that helps brands grow, position, and lead.
Background
Born in Colombia and based between Miami and Los Angeles, he has directed campaigns for brands including Netflix, Nike, L’Oréal, Chevrolet, Nestlé, and Johnnie Walker.
​
Simon’s work is defined by the intersection of visual precision and strategic thinking. He approaches every project as more than a deliverable — focusing on creating content that builds trust, shapes perception, and drives real-world impact.
​
​
A defining example is his long-standing creative partnership with SprintRay. Beginning with early launch campaigns that generated over $500,000 in initial traction, his work has helped shape the company’s brand, product storytelling, and evolution into a leader in digital dentistry — culminating in the launch of Midas.
​
Through Fine Light Entertainment, Simon partners with brands across technology, health, fitness, fashion, and beverage to create work with clarity, conviction, and lasting impact.
Let’s Build Something That Matters
If you’re launching a product, shaping a brand, or need content that carries weight, let’s talk.